Paramount Now Series Presents: TV NOW

TV Now – Paramount Advertising Thought Leadership Event

I event project managed “TV Now,” a half-day hybrid B2B thought leadership event hosted by Paramount Advertising. Designed to redefine what “TV” means in today’s landscape, the event positioned television as a convergent, premium, and transparent experience—while strengthening Paramount’s unified brand presence among advanced advertising leaders.

Key Highlights:

  • Format & Audience: A peer-to-peer experience attended by 811 industry professionals, including 165 in-person (113 external, 52 internal) and 646 virtual (93 external, 553 internal) attendees. The target audience included leaders and decision-makers in programmatic, digital, and streaming sectors.

  • Engaging Content: Featured panels and fireside chats with high-profile speakers like Evan Shapiro, sparking dialogue on key themes such as the future of premium TV, utility vs. entertainment, alternative currency, and marketplace flexibility.

  • Outstanding Feedback: Achieved average satisfaction scores of 4.44–4.52 out of 5 across key measures, with attendees praising the value of insights and the energy of the discussions. 100% of respondents expressed interest in attending future events.

  • Social Media Impact:

    • 19 total social posts

    • Achieved 63% organic engagement and 36K organic impressions

    • Supplemented by 5K paid impressions and 5% paid engagement

  • Lead Generation & Paid Media Performance:

    • Additional 12 paid/targeted social posts yielded 39 leads (including 32 qualified)

    • Earned over 87K total impressions (21.1K organic / 65.5K paid)

    • Generated 4.5K+ total engagements (organic + paid)

  • Innovative Strategy: Integrated QR code activations for real-time feedback and lead capture, while optimizing the hybrid event structure to deliver an engaging experience both in-room and online.

  • Engagement Benchmarks: Achieved a 50% open rate and 6% click-through rate on event communications—well above industry averages.

The TV Now event successfully positioned Paramount as a thought leader in the multi-currency marketplace, deepened client relationships, and reinforced its role as an innovator in convergent TV advertising.