TV Now – Paramount Advertising Thought Leadership Event

I project managed “TV Now,” a half-day B2B thought leadership event hosted by Paramount Advertising. Designed to redefine what “TV” means in the modern era, the event positioned TV as a convergent, premium, and transparent experience for advertisers, while elevating the perception of Paramount’s unified brand among industry leaders.

Key Highlights:

Format & Audience: A peer-to-peer event attended by 811 industry professionals, including 165 in-person and 646 virtual attendees. The audience included leaders from programmatic, digital, and streaming sectors.
Engaging Content: Featured panels and fireside chats with high-profile speakers like Evan Shapiro, sparking dialogue on topics such as the future of premium TV, utility vs. entertainment, alternative currency, and flexibility in supply.
Outstanding Feedback: Achieved average satisfaction scores of 4.44–4.52 out of 5 across key measures, with attendees praising the valuable insights and engaging discussions. 100% of respondents expressed interest in attending future events.
Social Impact: Drove strong engagement with 19 social media posts generating 63% organic engagement and 36K organic impressions.
Innovative Strategy: Integrated QR code activations for immediate feedback and donations, and provided a dynamic attendee experience with both in-person and virtual components.
Event Success: 50% survey open rate (exceeding industry benchmarks) and a 6% click rate, demonstrating high engagement.

The TV Now event successfully showcased Paramount’s thought leadership, deepened industry relationships, and reinforced its position as an innovator in convergent TV advertising.

Paramount Now Series Presents: TV NOW