PRIDE LIVE STONEWALL DAY 2019:

50th Anniversary of Stonewall Uprising

As part of my prior role at The Social Edge, I managed social media and digital strategy for Pride Live’s Stonewall Day 2019—a landmark event recognizing the 50th anniversary of the Stonewall Rebellion. Produced in partnership with Pride Live, this historic celebration brought together global icons, changemakers, and advocates in the heart of New York City for a once-in-a-generation moment of visibility and impact.

The event featured a headline performance by Alicia Keys and appearances by Lady Gaga, Whoopi Goldberg, Donatella Versace, Chelsea Clinton, Angelica Ross, and Wilson Cruz, among many others. As the event’s digital lead, I developed and executed a real-time social media strategy that amplified the voices on stage and behind the scenes—capturing the power and spirit of the LGBTQ+ movement in both content and conversation.

My work on Stonewall Day represents the intersection of digital activism, cultural storytelling, and community celebration—delivering both massive reach and deep resonance in honor of LGBTQ+ history and progress.

Our efforts led to over 190 million global social media impressions, with the event trending #6 worldwide on Twitter and driving record-breaking engagement across platforms. We welcomed a live, capacity audience of 5,000+ attendees and reached millions more online through curated video, live coverage, influencer amplification, and media partnerships.

Social Summary:

➢ #StonewallDay hit the top 50 twitter trending lists in 3 countries and 67 cities. United States, Italy and United Kingdom.

➢ The aggregate follower count for the top IG accounts that shared content about Stonewall Day was 90M.

➢ Approximately 2.5 million views to accounts posting about Stonewall Day to their IG stories.

Press Summary:

➢ There were 1,394 stories written about Stonewall Day, with a total audience of 3,767,639,563.

➢ There was a total Nielsen audience of 15,295,675 with 3,751,922,788 unique visitors.

Total calculated publicity value of $12,550,386.

Live Stream:

YouTube Stream (Z100 New York): +103K

Ripple streams and posts: +550K views.