GroupM (WPP): LGBTQIA+ Pride Month Drag Bingo Coast-to-Coast
On May 22, 2025, I project managed a Mental Health IS Health Wellness Day in New York City, in partnership with Givsly, Paramount Advertising, MTV Entertainment, and OMD. This impactful event included a thought-provoking fireside chat with mental health advocates Erika Soto Lamb and Brianna Cayo Cotter, who discussed their personal journeys and the ASK campaign.
Highlights of the event included:
A catered lunch by a LGBTQIA+-owned restaurant, Medusa The Greek, for 100 guests.
A hybrid format reaching 50 total attendees (25+ in person, 24 virtual).
48 OMD employees participated in 10-minute massage appointments as part of wellness activities.
52 employees engaged with the Donation Offer QR code, unlocking contributions to Active Minds.
Paramount Advertising donated $1,500 to Active Minds, funding 10 mental health awareness and education programs for young adults.
The event successfully combined thought leadership, wellness activities, and corporate social responsibility to raise awareness about mental health in the workplace.