Wellness Wednesday – OMD x Paramount Advertising Mental Health Activation

I event managed “Wellness Wednesday,” a Q4 mental health activation in partnership with Paramount Advertising and OMD, designed to prioritize employee well-being during one of the busiest times of the year. This nationwide initiative reached OMD employees in New York, Chicago, and virtually, combining practical stress-relief activities with impactful support for mental health causes.

Key Highlights:

Holistic Wellness Experience: Featured in-office massage therapists delivering 48 rejuvenating sessions, a corporate mindfulness workshop led by Pause To Be Present, and nutrient-packed wellness snacks curated for energy and focus.
Nationwide Reach: Combined in-person and virtual components to engage employees across multiple offices and remote locations.
Community Impact: Paramount Advertising extended the event’s impact with a $550 donation to The Jed Foundation, providing emotional support for six high school students through evidence-based programs.
Strong Engagement: 123 Donation Offer scans reflected enthusiastic participation; survey results showed 100% of respondents wanted to attend future events, with average satisfaction scores of 4.8 to 5 out of 5.
Sustainable Partnerships: Partnered with Scott’s Protein Balls, which supports breast cancer research, amplifying the event’s positive impact.
Effective Promotion: Leveraged customized event flyers, communications to OMD and Paramount teams, and targeted social promotion to maximize participation.

Wellness Wednesday successfully combined employee engagement, corporate social responsibility, and practical tools for mental health, helping OMD employees feel supported and empowered during a high-stress period.

OMD USA: Mental Health Wellness Session