Social Impact & Brand Purpose – Mental Health Is Health
Paramount Digital Sales DE&I Task Force

As part of our continued DE&I programming, I helped coordinate and promote a dynamic speaker session featuring Erika Soto-Lamb, VP of Social Impact Strategy at MTV Entertainment Studios and Paramount Media Networks. This event highlighted MTV’s Mental Health is Health campaign, offering an in-depth look at how media can drive meaningful audience engagement on critical social issues.

The session explored Erika’s experience launching high-impact campaigns around mental health, civic engagement, and DE&I, with insights from her work with the White House, NASDAQ, and founding teams at Everytown for Gun Safety and Moms Demand Action. By showcasing purpose-driven content, we illustrated how digital sellers and marketers can elevate brand purpose in ways that resonate authentically with clients and consumers.

Key Highlights:

• Elevated mental health awareness within corporate marketing culture

• Empowered client-facing teams with tools to align business goals with social values

• Contributed to Paramount’s broader DE&I efforts through thought leadership programming

This event reinforced the vital role that storytelling and social impact play in today’s purpose-led brand strategies.