Leap Into This Moment – Black History Month Activation with Horizon Media & Paramount Advertising

I managed the 2024 Black History Month activation, “Leap Into This Moment,” produced in partnership with Horizon Media and Paramount Advertising. This two-part experience celebrated Black culture through a thought-provoking panel and an interactive Paint N Sip, highlighting the power of art, media, and storytelling in shaping narratives and inspiring positive change.

Key Highlights:

• Dynamic Panel: Featured Black creatives—including producer Teddy Reeves, art dealer Stevenson Dunn, and Paramount’s Michelle Green—who discussed how their work drives cultural impact and community empowerment.

• Immersive Paint N Sip: Led by Black artist Briana Gibson Reeves, this session engaged attendees in creative expression, supported by local Black-owned businesses like Bishop Gallery, Negril Village, Harlem Brewing Co., Kiki’s Kickin Sangria, and Ginjan.

• Community Impact: Paramount Advertising’s sponsorship funded $1,000 in donations to nonprofits advancing Black youth, arts, human rights, and education—including emergency HBCU scholarships, mural supplies for social change, and educator training.

• Engagement Results: 79 Donation Offer scans reflected strong participant support; 100% of survey respondents expressed satisfaction and interest in future events.

• Promotional Efforts: Amplified the event’s reach through pre- and post-event social media, VIP invites, onsite branding, and QR code activations encouraging donations.

• Attendee Feedback: Participants praised the inspiring panel discussions, engaging activities, and the unique opportunity to connect art with social impact.

This event seamlessly blended cultural celebration, community engagement, and corporate social responsibility, creating an inspiring and memorable Black History Month experience.