AAPI Heritage Month – Horizon Media x Paramount Advertising Celebration

I managed a two-part AAPI Heritage Month event with Horizon Media and Paramount Advertising, honoring trailblazing leaders from the Asian American and Pacific Islander community while supporting nonprofits dedicated to AAPI causes.

Key Highlights:

Thought Leadership Panel: Hosted a dynamic discussion exploring the rich history, achievements, and future of AAPI representation in media and entertainment, followed by an engaging Q&A session with expert panelists who shared powerful personal stories.
Cultural Celebration: Curated a happy hour experience spotlighting food and beverages sourced exclusively from local AAPI-owned restaurants and brands, reinforcing the theme of honoring AAPI trailblazers.
Community Impact: Paramount Advertising and Horizon Media raised $3,750 through Donation Offer activations—funding:
- 9 weeks of groceries for a family of four,
- 27 capacity-building sessions for grassroots LGBTQ+ API organizations,
- and 2 free self-defense classes for the community.
Strong Engagement: 50 Donation Offer scans and heartfelt thank you notes highlighted attendee enthusiasm and support.
Outstanding Feedback: Survey results showed average satisfaction scores of 4.3–4.8/5, with 100% of respondents eager to join future events. Attendees praised the authentic storytelling, engaging panel discussion, and the opportunity to celebrate AAPI culture.
Strategic Promotion: Promoted the event with customized invitations and engaging communications to maximize participation.

This event successfully combined education, cultural appreciation, and social impact, celebrating the achievements of the AAPI community while making a tangible difference.

Horizon Media: AAPI Heritage Month Fireside Chat & Food Tasting