GroupM (WPP): LGBTQIA+ Pride Month Drag Bingo Coast-to-Coast
Event Management: Led coast-to-coast Drag Bingo celebrations in NYC and LA for Pride Month, securing venues, catering, and on-site branding.
Talent Management: Booked and coordinated iconic drag performers Jan (RuPaul’s Drag Race) in NY and Marta Beatchu in LA, ensuring seamless talent experience.
Project Management: Executed comprehensive event logistics and a four-phase VIP/guest communication strategy, achieving 149 engaged attendees.
Nonprofit Impact: Developed interactive QR code activations unlocking ~$15,000–$20,000 in donations to The Trevor Project, Ali Forney Center, and Transgender Law Center.
Results: Achieved 100% attendee intent to join future events and amplified impact with post-event promotions on LinkedIn and Instagram, reinforcing Paramount Advertising’s commitment to LGBTQIA+ communities.