World Mental Health Day Activation – Bye-Bye, Burnout

World Mental Health Day Activation – Bye-Bye, Burnout
Paramount Digital Sales DE&I Task Force

To honor World Mental Health Day, I supported the planning, promotion, and internal communications strategy for Bye-Bye, Burnout—a virtual DE&I event featuring Wall Street Journal best-selling author and illustrator Liz Fosslien. The program focused on recognizing and managing anxiety, burnout, and perfectionism in the workplace.

Key Results:

• Attracted over 150+ employee RSVPs across Paramount’s national offices

• Achieved a 70% attendance rate for the live session

• Drove engagement across internal platforms through teaser graphics, reminder emails, and DE&I Slack channel promotions

• Contributed to ongoing DE&I wellness initiatives aimed at building a healthier, more inclusive workplace culture

The event successfully empowered staff to prioritize mental health and reinforced Paramount’s commitment to emotional transparency and employee well-being.